Raffi Jewellers Waterloo Glitters Even Brighter After Opening of Exclusive Rolex Boutique
Garabetian Family Chosen To Represent Rolex On Stellar New Levelby Thomas Hagey - KW Now! Local News
Jul 17, 2011
Waterloo, Ontario- It wasn’t by accident that Kevork (Kevin) Garabetian became the creator of some of the most exquisite jewellery designs available anywhere. His creations are unique, stunning, and each design carries his personal trademark of perfection. Creativity and the will to succeed is the Garabetian family way of life.
Kevin credits his parents for their encouragement and strong work ethics which helped grow their family business.
“Be the best at what you do…or don’t do it at all,” remarks Kevin when asked why he does things the way he does. A phrase which has become his mantra.
It was this parental advice from his formative years which has helped guide him down the path to the success which Raffi Jewellers enjoys today.
“My father began as a watchmaker. He stressed to us at a very young age to find a trade, become the best at it,” says Kevin.
He followed in his father’s footsteps and has evolved as an extraordinary talent in both the creation and retailing of some of the world’s most coveted gems and objects of desire.
Garabetian is a quiet, reserved, intensely-focused salesperson who truly wants you to have what you want. He possesses a questioning demeanor which engages the customer and ultimately, lays the foundation for long term interest, loyalty and trust. It’s a winning business philosophy which creates lasting relationships. The family jewels are in good hands if you reach out to Raffi.
Kevin wants the experience to be perfect. In essence, he wants for his customers, what he wants for himself. Whether you’re dressed in a business suit or casual jeans and shoes, he wants you to be satisfied. When you are Kevin’s customer, you have his full attention. You can see his mind racing ahead over familiar ground as if he already knows what the solution is perhaps even before his customer does.
It’s the difference between a clerk and an artist.
But Kevin also surrounds himself with competent, professional staff and co-workers.
“Our philosophy of extreme customer service is pervasive throughout our company. Every member of Raffi Jewellers’ staff contributes to delivering a superior experience to the customer, whether in person, or over the telephone, every person is treated with professionalism, integrity, and care.”
And this is the difference between success, and what people in-the-know deem to be failure. If you fail the customer, you fail yourself…and at business.
Raffi’s likes to say that they are in the business of creating memories and lasting relationships with their customers They believe that those who have chosen to be together should be creative about the choices they make when deciding on the engagement rings as well as the terms of engagement. They even have tips on their website on how to be romantic and creative in the way couples can propose. (Guys, you need to visit their website…Ladies, tell them about it.)
On Solid Ground
There is another aspect to Garabetian’s character which is refreshing. He’s humble. It’s surprising, even given the depth of his talent and the scope of his original design vision. He’s brilliant, original, prolific… and copied.
This is not uncommon in a world where knock-off manufacturers visit their online designers and offer up want-to-be copies using inferior materials and without the pedigree of quality and originality. Today, if you want original, exclusive, and near perfect, you need not venture further a field from where we live. It’s available in Waterloo. It’s available at Raffi’s.
Taking Things To A New Level
The road to success is perhaps an old cliché but it rings true in the unique world of Raffi. And all of Garabetian’s talent and professionalism has not gone un-noticed. With the growth of prosperity in Waterloo Region and the rise of some of the biggest technology icons and brands on the planet (originating right here in our own backyard) Rolex, the world’s most famous watch maker came looking for an appropriate partnership to represent their brand in a more meaningful, more exquisite setting, than was formerly in place. They chose Raffi.
It amounted to nearly 18 months to secure the deal. And as Rolex Canada’s president Victor Royce stated at the grand opening of Raffi’s Rolex Boutique, “It took a lot of hard work, a lot of vision, a lot of planning, and a lot of ‘you know what else’ to make Kevin’s dream come to fruition—but now I’m pleased to announce that it’s a reality.”
Victor Royce and his colleagues from Rolex head office knew they had found the right partners willing to embrace the undertaking and to make the sizeable commitment and investment to take Rolex to the next level of representation in this part of Ontario and beyond.
The re-opening was well attended, well catered, and well, a near perfect affair, reflecting a show of faith and a leap of faith for Rolex in Mid-Western Ontario.
Rolex is an extraordinary company. They are one of a very few watch makers which make every last element and detail that becomes a Rolex in their very own factories. Nothing is outsourced. Not even the alloys.
There is a difference between making watches and assembling them. Rolex leaves nothing to chance. Hence the hefty price tag… but they are literally being made for you, the individual customer.
But Raffi’s is not just about the Rolex customer.(Although, personally, I have already visited my Rolex watch model and have it quietly set aside in my mind until a future time of my choosing.) While Raffi’s does represent most of the top brand names of watches and jewellery accessories in the world, customers who find themselves in Raffi’s Conestoga Mall store will feel at home and captivated by some of the most magnificent options and value opportunities available anywhere.
If you’re a man or a woman it’s a great place to invest in jewellery or reward yourself for whatever reason. They are authorized retailers for: Rolex, TagHeuer, Tissot, Raymond Weil, Gucci, Mont Blanc, Omega, Movado, Swarovski, Baume & Mercier, ESQ, FOPE, Victor Ontario Diamonds, Maple Leaf Diamonds, Seiko and Citizen.
It’s amazing the scope of products and accessories within the stables of the best brand names in the world. They cover every possible occasion, season or reason in the gift buying process: Corporate gifts, milestones, anniversaries, weddings, investments, personal gifts…and just because.
Making it Personal
Jewellery by its very nature is deeply personal. It raises flags, awareness, it can define personality and character. Why own pedestrian when you can just as easily have original and brilliant? And if you really want to make it personal or create a statement Raffi’s is the best place to come.
Take it from Kevin Garabetian, the master goldsmith and gemologist:
“We can customize our designs to your specifications, so that your engagement or wedding ring will be one of a kind. Exactly the way you want it. We can make it wider, narrower, with diamonds, without diamonds, in platinum, palladium, 3 karats of gold, 3 colours of gold, and more. We can make the difference. We can create something which is about you, and becomes you.”
Raffi’s is a must for brides. It’s where you want to be if you have a flair for the uncommon, Or, if you haven’t seen what you want and you need to see more to be sure.
When it comes to defining in metal and gems that which only Love and a Melody has been able to define thus far, you’ll want to make sure you’ve left no stone unturned. It’s your big day—it’s your life. Make sure with Raffi’s.
For Wedding Planning
Having a plan is what successful weddings are all about. There is an enormous amount of work and you need professionalism on both sides of the display case. For the wedding planner it is a feast of possibilities, a wealth of good advice… and quieting to know that you have come to the right place.
Jewellery accessories for the bride, maid of honour, bridesmaid’s, mother-of-the-bride, flower girls and ring bearers seem to fall into place when you choose to deal with people who have built their reputation on memory-making as a life’s work.
The Husband Of The Bride
While so much fanfare has traditionally been centred around the women seated at the head table of life, Raffi’s has some exciting options and advice for the gentleman in waiting.
Husband’s of the bride do not have to settle for a simple gold band if they seek to make a more creative statement. A gentleman’s ring can say as much about masculinity, personality and charm as does his lovely bride’s ring speaks of strength, commitment and femininity. Once again, leave nothing to chance.
Gentlemen designs can be beautifully crafted to standout in a crowd as much as the man who will be wearing it. The race doesn’t end at the clubhouse turn. Find what you’re looking for, get what you want, because when it comes down to the wire --and ultimately the photo finish -- everyone wants to be looking their stunning and royal best at the reception.
Rest assured, the journey ends and begins at Raffi Jewellers at Conestoga Mall in Waterloo. It’s all here…waiting for you.
Below (Left) Rolex Canada's Victor Royce at ribbon-cutting of (Centre & Right) Kevin and Marina Garabetian's exclusive Rolex Boutique at Raffi Jewellers Conestoga Mall Waterloo.